Nina Schumann is an award-winning, Chicago-based brand communications strategist who helps brands earn their place in culture, shape perception and build narratives that drive trust, brand love and long-term equity.

At Zeno Group — a global communications agency within the Edelman network — she serves as day-to-day strategic lead for The Coca-Cola Company and Ally Bank, leading integrated programs across earned media, brand partnerships, consumer storytelling, reputation management, thought leadership and executive communications.

Over four years, she has partnered with some of today's most iconic consumer brands — including Topo Chico, Chick-fil-A, smartwater and Simply Beverages — directing brand communications strategies across tentpole marketing moments and product launches, advising senior client stakeholders through high-visibility opportunities and reputational complexity, architecting thought leadership platforms from the ground up and translating audience insight into resonant storytelling that deepens consumer connection.

Whether it’s a 130-year-old, cult-favorite Mexican mineral water brand or an all-digital challenger bank redefining money wellness for a new generation, Nina lives and breathes the brands she touches — applying her innate cultural fluency, profound dedication, bias for action and owner’s mentality to land the most coveted placements and win consumer loyalty, hearts and share of wallet.

Known for sharp newsroom instincts, a systems-level approach to brand building and the steady judgment to steward brands through nuanced, high-stakes moments, Nina brings equal parts strategic rigor and creative vision to every engagement. She is the spark in every brainstorm and the voice of clarity when it matters most, consistently delivering work that moves the needle.

Beyond client work, Nina spearheads pro bono communications strategy and community relations for Breakthrough T1D Illinois — the foremost chapter of the leading global type 1 diabetes nonprofit — with her efforts fueling $50M+ in fundraising outcomes and the highest-grossing single-night fundraising event in the organization’s national history.

To get in touch, please reach out at nschumann00@gmail.com.