Simply Beverages x Estelle Colored Glass

Background: In spring 2024, Simply Beverages launched “The Art of Simple” — a new brand platform celebrating the care, creativity and craft behind seemingly effortless moments. To bring this idea to life, Zeno brokered a collaboration with Estelle Colored Glass, the luxury glassware brand known for its vibrant, vintage-inspired stemware. Together, the brands debuted a limited-edition Simply glassware collection designed to elevate everyday brunch and reframe orange juice as a centerpiece of modern hosting.

Execution: To unveil the partnership, Simply hosted an immersive, art-inspired brunch in Los Angeles alongside Estelle founder Stephanie Summerson Hall. Priority media and creators were invited to preview the collection and celebrate the artistry of tablescaping. Zeno led a multi-phased earned strategy including targeted outreach to F&B, home décor, lifestyle and multicultural media, founder interviews, curated mailers and celebrity photo seeding.

Impact: The collaboration elevated Simply’s positioning in the hosting and design space — earning relevance in modern entertaining rituals and helping the brand show up as a tastemaker, not just a beverage. The collection’s rapid traction and design-led storytelling drove strong engagement among lifestyle-minded consumers and introduced Simply to a new, aesthetically driven audience.

Coverage appeared in Essence, Page Six, OK!, Trend Hunter, FoodSided, Foodbeast, BevNET and Entertainment Tonight — amplifying the brand’s cultural cachet. The branded kit giveaway drew more than 14,000 entries in just four days, reflecting strong consumer demand and enthusiasm for the partnership.