Simply Beverages x Estelle Colored Glass

Background: In spring 2024, Simply Beverages launched “The Art of Simple” — a new brand platform celebrating the care, creativity and craft behind everyday rituals. To bring the platform to life, Nina helped concept a collaboration with Estelle Colored Glass, the luxury glassware brand known for its vibrant, vintage-inspired designs. Together, the brands debuted a limited-edition Simply glassware collection designed to elevate everyday brunch and reposition orange juice as a design-forward centerpiece of modern hosting.

Execution: Nina shaped the partnership narrative and steered the earned media strategy from announcement through amplification. To unveil the partnership, Simply hosted an immersive, art-inspired brunch in Los Angeles alongside Estelle founder Stephanie Summerson Hall. Priority media and creators were invited to preview the collection and celebrate the artistry of tablescaping.

  • Nina led a multi-phased earned approach spanning targeted outreach to F&B, home décor, lifestyle and multicultural media, founder interviews, curated mailers and celebrity photo seeding — ensuring the launch resonated across design, food and broader lifestyle and entertainment audiences.

Impact: The collaboration elevated Simply’s positioning in the hosting and design space, helping the brand show up as a tastemaker rather than solely a beverage staple.