The Simply Mixology Bar Cart

Background: Following the national debut of Simply Mixology — Simply Beverages’ new zero-proof cocktail line — the Zeno team was tasked with driving awareness and trial through an earned-first activation. The goal: extend the brand’s “mix from home” positioning by showcasing the product’s versatility and lifestyle appeal in an unexpected way. The result was the Simply Mixology Bar Cart — a vibrant, double-decker bus and house party in Los Angeles, launched in partnership with Grammy-nominated artist and brand ambassador Masego.

Execution: Zeno executed a multi-layered media strategy combining pre-event local outreach, talent-led storytelling and post-event photo seeding across celebrity, lifestyle and entertainment verticals. The campaign centered Masego’s cultural influence and the experiential draw of the bar cart to generate local consumer excitement and media momentum.

Impact: The program helped position Simply Mixology at the intersection of flavor, music and modern entertaining — building early brand relevance in the sober-curious space and sparking interest for the new product line. The activation secured 69 earned media placements, all with 100% neutral-to-positive sentiment. Coverage spanned People, Page Six, Access Hollywood and OK!, as well as notable LA outlets like Secret Los Angeles, Uncover LA and KTLA-TV (CW Los Angeles, CA) — driving visibility among lifestyle-forward audiences in a target market.