Topo Chico x Converse
Background: In May 2024, Topo Chico partnered with Converse to debut a limited-edition sneaker and apparel collection — uniting two iconic brands with deep roots in art, culture and music. To design the line, the brands enlisted acclaimed Mexican American street artist, Victor “MARKA27” Quinonez, whose vibrant “Neo-Indigenous” aesthetic drew on childhood memories and personal ties to both brands. The result: a bold design language inspired by Topo Chico’s Mexican heritage, its iconic glass bottles and the creative spirit of skate culture.
Execution: Nina helped shape and drive the earned media strategy in partnership with Converse’s in-house team, positioning the collection at the intersection of streetwear and heritage across national F&B, fashion, lifestyle and Spanish-language outlets.
She led curated mailer seeding to top-tier media and influencers and supported production of the high-energy launch event at Converse’s NYC flagship, ensuring strong media attendance and cohesive visual storytelling.
Impact: The partnership elevated Topo Chico’s presence in the streetwear space — blending heritage with modern creative expression and deepening connection with Latino and culturally attuned audiences.
The program secured 158 earned media placements, with 75% featuring Topo Chico in the headline. Coverage appeared in People en Español, Food & Wine, Parade, Bleeding Cool and Foodbeast.
Zeno distributed 125 custom mailers and supported the NYC launch event, which convened 65 editors and tastemakers from outlets including Bustle, Epicurious, Forbes and Men’s Health — generating strong lifestyle visibility in a key priority market.
