Topo Chico x Kith Treats

Background: In summer 2023, Topo Chico teamed up with Kith Treats — the dessert offshoot of the iconic streetwear brand — to launch three limited-edition menu items inspired by the fruit-forward Topo Chico Sabores line. Designed to spark buzz and deepen cultural relevance, the collaboration brought together two likeminded, cult-favorite and lifestyle-driven brands to elevate Topo’s presence in key U.S. markets.

Execution: Zeno partnered with Kith Treats’ in-house team to lead targeted outreach across food, fashion and culture verticals, activating in New York, Miami and Los Angeles. The strategy included embargoed outreach, exclusive previews and in-person tastings, supported by high-impact, co-branded visual content that positioned the partnership at the intersection of taste and trend.

Impact: The collaboration strengthened Topo Chico’s lifestyle cachet and broadened its influence in the fashion and streetwear space. More than a product drop, it introduced the Sabores line to a new, style-conscious consumer base through a visually rich and socially shareable activation. The program earned coverage in BevNET, Modern Luxury Miami, FoodSided and Secret Los Angeles, while organically capturing the attention of local tastemakers and resonating with Topo Chico’s “Truth Seeker” audience across three target coastal cities.