Topo Chico x Kith Treats
Background: In spring 2024, Topo Chico teamed up with Kith Treats — the dessert offshoot of the iconic streetwear brand — to launch three limited-edition menu items inspired by the fruit-forward Topo Chico Sabores line. Designed to spark buzz and deepen cultural relevance, the collaboration brought together two likeminded, cult-favorite and lifestyle-driven brands to elevate Topo’s presence in key U.S. markets. Zeno was tapped to drive earned amplification in coordination with Kith Treats’ in-house team.
Execution: Nina helped build and execute a multi-market earned strategy across New York, Miami and Los Angeles, targeting food, fashion and culture media to reinforce the collaboration’s streetwear credibility.
In close partnership with Kith Treats, she guided embargoed outreach, exclusive previews and in-person tastings, supported by high-impact, co-branded visuals crafted to position the drop at the intersection of taste and trend.
Impact: The collaboration strengthened Topo Chico’s lifestyle cachet and deepened its credibility within the fashion and streetwear space. More than a limited-time menu drop, the activation introduced Sabores to a style-conscious consumer base through a culturally resonant, socially shareable experience.
The program secured coverage in BevNET, Modern Luxury Miami, FoodSided and Secret Los Angeles, while organically capturing the attention of local tastemakers and engaging Topo Chico’s “Truth Seeker” audience across three priority coastal markets.
