Topo Chico x Kith Treats | Limited-Edition Collaboration
The Challenge: In spring 2024, Topo Chico teamed up with Kith Treats — the dessert offshoot of the iconic streetwear brand — to launch three limited-edition menu items inspired by the fruit-forward Topo Chico Sabores line. The goal: deepen Topo Chico's cultural relevance among style-conscious, lifestyle-driven consumers across key U.S. markets in a way that felt genuinely native to the streetwear world rather than an opportunistic brand intrusion.
The Opportunity: The partnership offered a rare entry point into the fashion-forward consumer space for a sparkling water brand — an opportunity to bring Sabores into the orbit of a new audience segment through a culturally resonant, socially shareable experience that prioritized authentic shared identity.
The Work: Nina built and executed the multi-market brand communications strategy across New York, Miami and Los Angeles — targeting food and beverage, fashion, lifestyle and culture media while positioning the limited-time drop at the intersection of taste and trend. Working in close partnership with Kith Treats' in-house team, she guided embargoed outreach, exclusive previews and in-person tastings, supported by high-impact co-branded visuals designed to drive both editorial coverage and organic social amplification.
The Impact: The collaboration introduced Sabores to a fashion-minded consumer base that extends well beyond the beverage aisle — proving that a sparkling water brand can build genuine cultural currency in new creative communities through partnerships rooted in shared DNA.
The program secured coverage in BevNET, Modern Luxury Miami, FoodSided and Secret Los Angeles, while organically capturing the attention of local tastemakers and engaging Topo Chico’s “Truth Seeker” audience across three priority coastal markets.
