“Nina is a thoughtful and highly strategic steward of the Topo Chico brand. She understands what makes Topo special — its grassroots, ‘hidden gem’ DNA — and approaches every opportunity with the discernment to protect that equity while advancing the brand in culture.

Nina brings rare cultural intuition and creativity that help us connect with our Truth Seeker audience in meaningful ways.

Nina formalized our brand partnership approach last year, transforming what had previously been a reactive process into a proactive strategic framework grounded in audience alignment and long-term brand impact.

Driven by a deep understanding of the brand’s voice, she is a trusted partner who has strengthened both our cultural relevance and strategic direction.”

“As a natural PR professional with a sharp eye for the kind of storytelling that sticks, we consider Nina a deeply valued and trusted member of the PR team.

She has played a key role in evolving our consumer newsroom approach into a more consistent and culturally resonant media engine, translating money wellness insights into timely, data-driven storylines that support Ally's brand objectives and connect with Gen Z and millennial audiences.

Nina's commitment to our business and brand is clear in how she approaches our complex work.

Beyond her technical talent, her collaborative spirit and dedication make her the kind of partner everyone wants in their corner.”

“Nina Schumann is making an extraordinary contribution to Zeno’s business and culture. Nina is a go-to team member doing important and complex work for high-profile clients such as Coca-Cola, Chick-fil-A and Ally Bank.

She also has served as the agency’s lead for the past four years on our pro bono work for Breakthrough T1D, where she plays a key role in that organization’s annual holiday gala, which last year raised a record $18.5 million in one night.

Nina’s career in PR is off to a fast start but I can say with great confidence that she’s just getting started — her lasting impact with clients, colleagues and in her community is well underway.”

“Nina Schumann has had a tremendous impact on Zeno during her tenure. I’ve seen many young professionals come through our doors — and Nina stands out from the rest.

She brings a professional maturity to all that she does, leading client counsel with confidence, and driving strong results for complex clients such as The Coca-Cola Company and Chick-fil-A.

For instance, Nina recently led a challenging new restaurant opening for Chick-fil-A on the South Side of Chicago that included both nuanced reputational communications and stakeholder engagement.

Her strategic thinking, media prowess and awareness of the client’s business needs and objectives led to the opening being a huge success. This is just one example of how Nina contributes every day to Zeno’s culture and client work. We are grateful to have someone with Nina’s talents on our team.”

“Nina's impact, professionalism, smarts and connectivity extend far beyond her years in the industry. 

Early in her career, Nina raised her hand to support the Chicago chapter of Breakthrough T1D Illinois, one of Zeno Group's hallmark pro bono clients. Her four-year commitment to this effort includes galvanizing the agency's participation in all fundraising events, coordinating more than 50 client-donated silent auction baskets and spearheading media relations initiatives for the organization.

Beyond her client and pro bono work, Nina is a cultural catalyst within Zeno. Nina's energy and creativity help define the Zeno experience. She brings unmatched dedication and heart and gives her all, every time, to every community she touches."

“Nina is the cultural and earned media spark that our Brand practice at Zeno Chicago needed.

She faces challenges with excitement, innovation and curiosity. For her work on Topo Chico and other culture-forward clients, she needs to stay ahead of trends and know what the next best thing is going to be, and she delivers — new partnership ideas, the best location for an event, or an emerging media vertical.

She is excited about the evolving media landscape, helping to push clients out of their traditional verticals and into new places, and reaching new audiences regularly.

Her media savvy is recognized by colleagues and clients alike. Her strong relationships with highly influential journalists are driving real impact daily.”

"Nina is a power player who elevates everyone and everything around her with her learning mindset and collaborative spirit.

Not only does she deliver excellent client service, but she also cracked the code on everyday earned creativity that clients crave and other teams want to learn from.

Nina brings fresh ideas and proactive thinking that transform evergreen branded stories into earned-worthy, trend-driven news."

“Nina’s insatiable appetite to learn, grow and take on any challenge has consistently made her stand out as a rising star.

After earning the moniker, ‘Newsjacking Nina’ by a client for constantly identifying ways for brands like Coca-Cola and Ally Bank to tap into trending cultural conversations, Nina has gone on to build impressive relationships with journalists, clients and colleagues alike who applaud her strategic work, and I have personally asked for Nina by name to be on my teams.”

“Since joining the Ally Bank team, Nina has not only made positive contributions — she has been our key leader in transforming our struggling consumer newsroom into a powerful, consistent news engine.

Her smart analysis, deep understanding of the brand and strong news instincts have evolved our money wellness messaging into data-driven storylines that resonate with top-tier media.

Additionally, Nina is a creative, out-of-the-box thinker able to ideate strategic consumer activations, experiential events and nontraditional ways brands can engage consumers that are timely and driven by cultural insights. 

She is now the backbone of our consumer work on Ally and an invaluable member of the team. Nina has an extremely high ceiling.”

“Nina’s leadership and organization have positioned her as the backbone of the Topo Chico team, while her cultural prowess and creativity have made her indispensable to the clients and brand.”

“Over the course of our long-standing collaboration, Nina has consistently demonstrated professionalism, creativity and a deep understanding of how to connect with the local community in meaningful and impactful ways.

From day one, Nina took the time to understand our mission, values and goals. She crafted strategic communications that not only amplified our message, but also helped us build genuine relationships within the community.

Most importantly, Nina has created a lasting impact on our mission. Thanks to her support, we’ve been able to reach new audiences, foster stronger partnerships and drive positive change for the T1D community we serve.”